Your Technical Ignorance Is No Longer Acceptable
If you work in advertising in 2013, it’s is your obligation to be at least conversant in current technology and aware of possibilities that this technology provides.
The “I don’t get that stuff” or “I’m not good with the technology” is no longer an acceptable attitude to have in this industry.
To be amazing at your role, let’s say as a board director or a leader of a business or department, doesn’t require you to be a programmer. But to navigate this sea change and how it’s impacting your business and day-to-day life, you need to be literate and quite skilled at tech, and not be afraid of it.