Why Ad People Burn Out
When the de facto goal of an advertising agency–or any other organization for that matter–becomes nothing more than to make the quarterly numbers (or to do whatever it takes to make the client happy), the tether to the hearts of its employees is cut. This is why caring about doing great work is important. This is why your employees need to be proud of whatever is on the computer screen in front of them at all times. We have all seen how much advertising people despise staying one minute past 5:00 to do mediocre work. On the other hand, when they are doing something they are genuinely proud of, you cannot force them to go home.