When people tell me that brand doesn’t matter, I point out this pair of flip-flops.
Generally speaking, they are flip flops like any others. Fifty cents worth of rubber, maybe another thirty cents worth of plastic. The same flip-flops you’d find in a bin at any beach-front store, selling for $2.99.
But these flip flops have an extra 10 cents worth of plastic affixed to them, in the form of a small Tory Burch logo at the toe.
The result? A retail price of $50 a pair.
And I’ve personally watched them get snatched up, pair after pair, whenever I’ve been in Nordstrom or Bloomingdales.