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Andrew Teman

Transcendent Social Media

I’ve been thinking a ton about bridging the digital/social/real worlds lately. I love stuff like this, where online tech comes to life in offline arenas. Those that think about social media (or shit, even just media in general) as being contained within the obvious spots, are missing the possibilities out there.

Through its new “Fashion Like” initiative, C&A has posted photos of a number of the clothing items it sells on a dedicated Facebook page, where it invites customers to “like” the ones that appeal to them. Special hooks on the racks in its bricks-and-mortar store, meanwhile, can then display those votes in real time, giving in-store shoppers a clear indication of each item’s online popularity.