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Andrew Teman

The interconnectedness of all these devices has allowed multi-channel personalization to flourish. In multi-channel personalization, your actions in one channel (such as what movies you like to stream on your TV) affect your experience on other channels. Smart companies are backing multi-channel personalization into their multi-channel user experience strategy, whether they call it “personalization” or not
What Does Personalization Mean in 2013? | ClickZ
Andrew Teman