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Andrew Teman

The great majority of the decisions we make in our information-overloaded, distraction-heavy lives are made outside our conscious awareness, driven more by contexts than cognitions. As a result, asking someone to pinpoint what will influence them in the future is a bit like saying, ‘tell me how you will behave in the future when you are not thinking about what I have just asked you about?’
Stop Listening To Your Customers
Andrew Teman