andrew.png

Andrew Teman

Posts tagged quote
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.
Steve Jobs (via Farnam Street)
Everyone wants to work on the sexiest brands in the hippest sectors. But, if you do, it’s much more difficult to make an impact. I think it’s better to seek out brands and businesses that haven’t yet done great work or haven’t recently done great work. Brands that need a bit of a turnaround. It’s easier to make a difference.
How To be A Chief Strategy Officer
Clients are assholes who take every good idea you’ve ever had and piss all over them, forcing you to go back to the drawing board and think of even MORE shit. But then, as you’re sitting and stewing and telling everyone what an asshole the client is, you usually come up with another idea, and it’s often better than what came before. Now, the client will also ending up rejecting THAT idea and reformatting an old Christmas ad instead, but at least you’ll have learned that you have a deeper well of creativity than you originally thought, and that your first idea isn’t always your best.

What the Fuck Makes You Too Good For Advertising?

(a counterpoint to “Do Not Go Into Advertising”)

If we in adland only ever see ad-shaped problems, we’ll only create ad-shaped solutions. But if we see people, all manner of new and exciting stuff starts to happen. As ever in marketing, progress lies in asking better questions and more imaginatively examining the lives, habits, needs, wants, desires, frustrations and dissatisfactions in people’s lives.
— Martin Weigel
Andrew Temanadvertising, quote
You have to trust in something - your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart– even when it leads you off the well-worn path. And, that will make all the difference.
Steve Jobs
You don’t have to work for the biggest agency in the world or be the best art director on the planet to be successful and happy. You’re not going to be Bill Bernbach anyway, so forget about it. If you’re doing work that is respectable, and you’re not suffering 90% of the time, you’re way ahead of most of the poor bastards in this business. Enjoy it.
The Seven Secrets Of Lazy-Ass Bums
I need to do more. I need to be able to give people more of what they want that currently is behind a glass. I don’t believe that it’s luxury to go into a store and not be able to afford something. I believe luxury is to be able to go into a store and be able to afford something
Kanye West
Your Technical Ignorance Is No Longer Acceptable

If you work in advertising in 2013, it’s is your obligation to be at least conversant in current technology and aware of possibilities that this technology provides. 

The “I don’t get that stuff” or “I’m not good with the technology” is no longer an acceptable attitude to have in this industry.

To be amazing at your role, let’s say as a board director or a leader of a business or department, doesn’t require you to be a programmer. But to navigate this sea change and how it’s impacting your business and day-to-day life, you need to be literate and quite skilled at tech, and not be afraid of it.

Directors train to speak like the geeks (from The Sunday Times)

Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through.
— Ira Glass
Being abashed is a waste of time.
— Ed Koch
Andrew Temanquote
It may take a decade or more for Walmart to be a successful digital retailer. “Somebody at one of the board meetings asked me, ‘Neil, how long is this going to take, and how much is it going to cost?’” Ashe recalls. “And I said, ‘It’s going to take the rest of our careers, and it’s going to cost whatever it costs. Because this isn’t a project, this is the company.’”
Wal-Mart’s Digital Evolution
Andrew Temanwalmart, digital, quote
If we have data, let’s look at data. If all we have are opinions, let’s go with mine.
— Jim Barksdale, former CEO of Netscape
Andrew Temanquotes, quote
Five or six years ago, a standalone YouTube video or Facebook app could have been relatively successful. Today, marketers must plan social media activations in conjunction with above and below-the-line campaign media spending. Most brands have invested in creating platform presences (e.g. Twitter handles and Facebook pages) and can now leverage those ecosystems efficiently. Marketers that don’t integrate channels or leverage platform expertise will end up paying a lot more for results than the competition.
— Peter Kim, chief strategy officer, Dachis Group.