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Andrew Teman

Posts tagged mad men
Newsweek Mad Men Edition

The new issue of Newsweek magazine, ads and all, brought to you in part by Hill Holliday.

Hill, Holliday, Connors, Cosmopulos, an agency in Boston that is part of the Interpublic Group of Companies, worked with the Newsweek Daily Beast executives to bring the project to fruition.

“We positioned the sales pitch, the idea of creating custom ads, and we even sold a few to our clients,” said Karen Kaplan, president at Hill, Holliday, referring to Dunkin’ Donuts, whose ad carries the headline “Say ‘Yup!’ to America’s favorite cup,” and John Hancock, whose ad, in black and white, carries the headline “Pessimism is a darn lousy investment strategy.”