Andrew Teman

Posts tagged love
There are truths about the universe that science will never approach. The truths of love, the truths of beauty. We can describe, but we can never explain why beauty exists, why love exists. Yet life without love and beauty is clearly incomplete.
— While laying on the couch sick this weekend, I happened onto “Secret Access: The Vatican” on the History Channel. While most of the content was somewhat dull, there was one segment on Brother Guy J. Consolmagno, a planetary scientist and research astronomer at the Vatican Observatory. He spoke about how he reconciles devout religious beliefs with his equally deep scientific beliefs, and the above quote really stood out to me. 
The Brilliant Marketing Of Diamonds

I was just talking about this with Brad last night. Now there is a great piece in The Atlantic, about DeBeers, and the history of the diamond’s place in love. Spoiler alert…it’s all in the marketing.

My favorite passage from the article:

De Beers needed a slogan for diamonds that expressed both the theme of romance and legitimacy. An N. W. Ayer copywriter came up with the caption “A Diamond Is Forever,” which was scrawled on the bottom of a picture of two young lovers on a honeymoon. Even though diamonds can in fact be shattered, chipped, discolored, or incinerated to ash, the concept of eternity perfectly captured the magical qualities that the advertising agency wanted to attribute to diamonds. Within a year, “A Diamond Is Forever” became the official motto of De Beers.

In 1951, N. W. Ayer found some resistance to its million-dollar publicity blitz. It noted in its annual strategy review:

The millions of brides and brides-to-be are subjected to at least two important pressures that work against the diamond engagement ring. Among the more prosperous, there is the sophisticated urge to be different as a means of being smart…. the lower-income groups would like to show more for the money than they can find in the diamond they can afford…
To remedy these problems, the advertising agency argued, “It is essential that these pressures be met by the constant publicity to show that only the diamond is everywhere accepted and recognized as the symbol of betrothal.”

Full article here.