I was initially bearish on Google Plus. But I’ve spent some time with folks over there recently, and it’s now becoming more clear to me how this will come together for Google in the long-term, and it’s awesome.
I still maintain that for the time being, Google Plus pages will not likely replace Facebook pages for brands or users. But that’s not the point. Google Plus (meaning those profile pages) are merely a node (and not a hugely important one right now) in a larger system. One that could become even more efficient than it already is.
It has grown from a free utility, the thing that makes the web useful, into a digital ecosystem of Gmail, Docs, YouTube, Google+ and software that powers smartphones. Now it intends to bring order to this vast and sometimes chaotic network. And though Google argues that the move benefits consumers, it’s clear that it’s also a positive for advertisers.