Last night, after I checked in at Clarke’s, I got a look at the post-check in ad unit on Foursquare. It was the first time I’d seen one live, and this one was for Captain Morgan. Below are screen grabs of the four parts of the experience (1. The initial ad, 2. The “learn more”, 3. The “save for later”, and 4. The resulting email after a save)
I personally think these are great placements. System knows I just walked into a bar, and putting drink suggestions in front of me, right at the perfect moment, is simple and smart.
I still think the DSP targeting data is the killer application for Foursquare though.