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Andrew Teman

Posts tagged content
Quizzes As A Brand Marketing Tool

Seeing the resurgence of quizzes as a publishing/sharing/marketing device, has me nostalgic for the old days. When I, along with a merry band of awesome friends, product people, content writers, and developers built a min-quiz empire.

I always thought (and still do) that the brand marketing potential (from a branded content standpoint) with quizzes is huge. It hits all of the right notes at once, for users, publishers, and brands.

BuzzFeed’s marketing team also has access to the quiz template as a platform that brands could possibly take advantage of — think “Where should you go on a road trip?” sponsored by Hertz. Says BuzzFeed spokesperson Catherine Bartosevich: “You can expect lots of sponsored quizzes in your Facebook and Twitter feeds soon.”

It’ll be interesting to see if this catches on. We were doing these types of integrations back in the MySpace days, using quizzes as brand vehicles for clients like ABC, MTV, and Kohls (shown below), and had some good success.

So if anyone out there needs someone to be their sherpa guide when it comes to creating branded quiz content, give me a shout. I know this space inside and out.

Freemium Presentations

If you’re a startup, vendor, ad agency, or anyone else that’s looking for some new revenue streams, here’s a free Saturday morning idea for ya - in presentation purchases.

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As an advertising strategy wank, I run a lot of client meetings, where I present ideas and insights, that ultimately lead into strategies. I always thought it’d be fun to treat these presentations like app makers and publishers treat freemium content. 

Meaning, give the audience just enough of a presentation so that they want more, and then charge them (in the meeting) to unlock the content that they really want to see.

How Nothing May Be Something

A few years old, but a brilliantly simple little examination of phatic messages, and why these little nuggets of nothing, matter in social spaces.

This is communication with little hard, informational content, but lots of emotional and social content.  Phatic communications doesn’t get much said, but it has social effects so powerful, it gets lots done. 

Sometimes content is complex, and sometimes it’s simple. Sometimes communication (especially within a social network), is merely about making sure the mic is still on, and reminding everyone that you exist.

The phatic messages “stack” nicely, each message presupposing and building on its predecessor.  These messages are:

1. I exist.
2. I’m ok.
3. You exist.
4. You’re ok.
5. The channel is open. 
6. The network exists.
7. The network is active.
8. The network is flowing.

When I use Twitter or Facebook to say that I am entertaining my cat, no one, I’m pretty, sure gives a good God damn that I am entertaining my cat. But they are reminded that they have someone called Grant McCracken exists in their network.


Credit to Noah, to linking this article in a recent Percolate post.

Brands need to be careful in not only what, but how much they curate. There can’t be articles that make the reader question why a brand is sharing it. Also, brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information, as readers will quickly determine the curated content — and thus the brand — is not worth their time
Brands Want To Be Content Creators