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Andrew Teman

Posts tagged Branding

Since READING IS HARD, and no one reads anything longer than a headline anyways, I’m guessing most people skipped my craft beer marketing slides and notes.

But you’re not getting off that easy! There’s a video. So now you can ignore this talk in yet another channel.

Enjoy.

(PS, I was on the verge of a terrible cold, so apologies for the frequent throat clearing)

When people tell me that brand doesn’t matter, I point out this pair of flip-flops. 
 Generally speaking, they are flip flops like any others. Fifty cents worth of rubber, maybe another thirty cents worth of plastic. The same flip-flops you’d find in a bin at any beach-front store, selling for $2.99. 
 But these flip flops have an extra 10 cents worth of plastic affixed to them, in the form of a small Tory Burch logo at the toe. 
 The result?  A retail price of $50 a pair . 
 And I’ve personally watched them get snatched up, pair after pair, whenever I’ve been in Nordstrom or Bloomingdales.

When people tell me that brand doesn’t matter, I point out this pair of flip-flops.

Generally speaking, they are flip flops like any others. Fifty cents worth of rubber, maybe another thirty cents worth of plastic. The same flip-flops you’d find in a bin at any beach-front store, selling for $2.99.

But these flip flops have an extra 10 cents worth of plastic affixed to them, in the form of a small Tory Burch logo at the toe.

The result? A retail price of $50 a pair.

And I’ve personally watched them get snatched up, pair after pair, whenever I’ve been in Nordstrom or Bloomingdales.