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Andrew Teman

Quizzes As A Brand Marketing Tool

Seeing the resurgence of quizzes as a publishing/sharing/marketing device, has me nostalgic for the old days. When I, along with a merry band of awesome friends, product people, content writers, and developers built a min-quiz empire.

I always thought (and still do) that the brand marketing potential (from a branded content standpoint) with quizzes is huge. It hits all of the right notes at once, for users, publishers, and brands.

BuzzFeed’s marketing team also has access to the quiz template as a platform that brands could possibly take advantage of — think “Where should you go on a road trip?” sponsored by Hertz. Says BuzzFeed spokesperson Catherine Bartosevich: “You can expect lots of sponsored quizzes in your Facebook and Twitter feeds soon.”

It’ll be interesting to see if this catches on. We were doing these types of integrations back in the MySpace days, using quizzes as brand vehicles for clients like ABC, MTV, and Kohls (shown below), and had some good success.

So if anyone out there needs someone to be their sherpa guide when it comes to creating branded quiz content, give me a shout. I know this space inside and out.