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Andrew Teman

Open Graph outsourced the widespread creation of incredibly flexible ad-units that look like newstories… in fact they are newsstories. This provides a huge amount of potential ad inventory for Open Graph partners. For example, if person X bought a deal on Fab.com, it would make sense that Fab would be interested in paying extra for this story to be promoted to person X’s friends. Without Fab’s initial Open Graph integration, that newstory/ad-unit wouldn’t exist to begin with.
Creative, content, apps, tech, media, social. It’s all one thing.
Andrew Teman