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Andrew Teman

Online Ad Re-Targeting

If ad networks can pixel/cookie me when I visit certain sites, and then later re-target me with relevant ads based on that visitation, how come they can’t stop showing the ads after I’ve made a purchase?

Last week, I visited a half dozen or so sites looking for a Miami Beach hotel. I ended up booking a stay at the Miami Beach Loews, our favorite standby. And a week later, every site I visit is showing me ads for the Miami Beach Loews. Wasted impressions… 

Andrew Teman