Andrew Teman

If you look at the numbers for almost any brand, but certainly any brand that’s invested any time or effort on Facebook, the number of people who are your Facebook friends massively dwarfs the number of people who visit your website. So I think one of the questions this industry needs to ask itself is why? Why continue to build as many microsites as we do when we know it’s so much easier to reach people where they already are?
An interesting take from Sheryl Sandberg at Facebook