Heart: Four-ish Months In Review
Earlier this summer, I penned a post exclaiming that I was “quitting advertising”, and it caused a brief, and rather silly stir. We got some funny press, I got the pleasure of being misquoted, and the whole thing lasted for about one full rotation of the internet’s attention-cycle (roughly three days). By now, I’m sure that post, and I, have generally been forgotten.
But while that little bit of excitement has run it’s course, what we have set out to do with Heart, has not.
Our first four-ish months were a learning experience in so many ways. We stumbled face-first into some unique and profitable work, only to then fall backwards out of other equally unique, and potentially profitable jobs.
Overall, it’s been an invaluable education, and one I wouldn’t trade for anything.
And as we head into the new year, we’ve gained a strength and excitement that will propel us forward. We have clarity of vision and a sense of purpose.
As one our our smart friends and mentors said, we’re “modern, lean, agile, unencumbered, honest, hungry, and idealistic”.
I couldn’t have chosen better words myself, so I just stole his.
Our refined focus in 2014 will be on our ability to create beautifully designed brand experiences - spanning digital, analog, and everything in-between.
We think there is massively rich opportunity to transform businesses by rethinking the way advertising dollars have traditionally been allocated. Viewing the standard marketing line-items as opportunities for long-term investment in the future, versus short-term expenses tied to the present.
We see the power and the possibility in brands that consider and choreograph every possible encounter into a single, beautifully designed narrative - regardless of format or channel.
We see the strength of experiences that come from aesthetic and communication systems, that ensure each moment between brand and person, is connected, thoughtful, and deliberate.
We see the continually disruptive nature of digital, and we have a deep love for the timelessness of the physical.
And we see the promise of a magical future that lies in our ability to literally connect the two.
As Claude Debussy said,
Music is the space between the notes.
Most of all, we’re excited to work with forward-looking, brave, challenger brands and people, that seek to define the future instead of trying to predict it.