Have you guys seen this? It’s a new trend, where people promise each other things, if photos/pages get 1mm likes. It may seem silly and insignificant (because I guess it really is), but to me, its the sort of thing that is signaling a real shift in what Facebook is becoming.
Back when Facebook first began to overtake MySpace, part of its appeal was in the rigidity and purity of the platform. It was the antidote to MySpace’s cluttered, blinking, cheap-o garbage. Facebook was the sophisticate’s social platform.
But now more than ever, Facebook has become a wasteland of apps, ads and fads.
2013 will finally be the year where Facebook exhaustion begins to take over in some truly noticeable ways. So to anyone out there thinking of investing in, or building a new generation of social platform, now is the time. The incumbent is weak and tired.